Dear friend,

If you are a writer, you understand the weight of a deadline and have most likely learned to steadily write toward that deadline. Pastors are no strangers to this either; every Sunday morning brings the inevitable deadline of delivering a sermon. Similarly, expectant mothers live with the certainty of an approaching deadline—their baby’s arrival.

But deadlines aren’t just for writers, pastors, or expectant mothers, they’re a universal part of life. We all face them in various forms. It might be the closing date for a big sale, or the target to complete a project. Perhaps it’s something as insignificant as an expiry date on an item in your fridge or cupboard.

The good thing about deadlines is that they can help motivate us to manage our priorities, resources, and responsibilities. As someone once quipped, “I am one of those people who thrive on deadlines. Nothing brings on inspiration more readily than desperation.” 

Deadlines are an undeniable fact of life…and of death. Have you ever stopped to consider that life has a deadline? Quite literally, each of us has a “dead” line—a final cut-off date, a terminus. It’s not something most of us want to dwell on, but it’s a reality we face. That deadline is out there. And it’s one none of us can avoid.

Scripture mentions this in James 4:14: “Your life is like the morning fog—it’s here a little while, then it’s gone.” In other words, in the grand scheme of eternity, life is remarkably brief. On a headstone, it is represented by a simple dash between two dates. The older we get, the more we feel this reality, often finding ourselves scratching our grey heads and wondering where the time has gone.

Life’s deadline is inevitable, but rather than living with dread, we can seize the opportunity we have now. As James noted, life is brief and fleeting, and the deadline will eventually arrive. However, the time we have now is a precious gift—a chance to make unique investments and leave contributions that will outlast us. The meaningful actions we take today can shape a timeless legacy, a lasting tribute to a life well-lived and faithfully spent.

One of the most impactful investments we can make is in helping make the Lord’s name and Word known. At Insight for Living Canada, our mission is proclaiming God’s Biblical truth, and we do this through our broadcast, print materials, and online resources. When you partner with us, you seize the opportunity to ensure that the values that govern your life today become a timeless legacy.

Can I count on you to partner with us this month?

God’s Word will never expire. It has no best-before date. It is always living and active and used by the Holy Spirit to change lives.

By praying for us and financially supporting Insight for Living Canada, you are also seizing the opportunity to be a part of sharing God’s Word and transforming lives.

It’s an eternal investment to make before life’s deadline arrives.

Partnering with you,

Steve Johnson

Executive Director

P.S. Sending your financial gift to Insight for Living Canada is a timeless investment in changing lives through God’s Word.